CES 2011 – LAS VEGAS. Samsung and RealD have announced that they are jointly developing a new 3D display technology called RDZ that offers full resolution high definition 3D video and is compatible with the same 3D eyewear used in RealD 3D-equipped motion picture theatres. Toshiba is showing two models which do not need glasses.
This means that viewers can use the same passive glasses now in cinemas that employ the RealD 3D system. RealD and Samsung LCD Business will be demonstrating RDZ 3D displays at CES in Las Vegas. Some time ago, Sony said it will use RealD glasses for some of its 3D projection systems.
“RealD is focused on delivering a premium 3D experience on screens of all sizes, from motion picture theatres to consumer electronics, and we look forward to working with Samsung LCD to develop this new 3D display technology,” said Bob Mayson, president of consumer electronics at RealD, in a statement. “Patterned-retarder based 3D TV’s today reduce 3D video resolution by half for compatibility with passive 3D eyewear. Conversely, RDZ 3D displays deliver a full resolution high definition 3D experience through an active switching LCD panel that can be viewed with the same eyewear used in RealD-equipped theatres and do not compromise 2D image quality.”
Seonki Kim, master of R&D at Samsung Electronics LCD Business, said: “We believe all displays should have the same high resolution video and free viewing angles both in 2D and 3D. LCD based RDZ 3D displays will offer consumers the choice of eyewear technologies without compromising image quality, which only active sync 3D technology can do.”
Samsung LCD is developing displays based on RealD’s proprietary RDZ 3D technology, which adopts characteristics from the company’s Cinema System utilised in motion picture theatres around the world. The LCD based RDZ 3D display technology is integrated on the LCD panel and actively syncs with the left and right eye images for full resolution high definition 3D video.
Meanwhile, Toshiba is showing the first 3D TV sets that do not need glasses. The models, with screen sizes of 56″ and 65″, will become available in shops later this year in the US, Japan and Europe.