Bloomberg Television has appointed Gary Groenheim as commercial director for the Asia-Pacific region. Groenheim, who will be based at the network’s regional hub in Hong Kong, joins from CNBC EMEA, where he had served as head of marketing.
Groenheim, who will report to Brian Martinez, international MD for Bloomberg Television, will oversee numerous business activities including the expansion of marketing, distribution and current and future partnerships in Asia-Pacific. Groenheim joins a global team focused on growing Bloomberg’s brand, including Lindsey Oliver, who serves as international commercial director reporting to Martinez, and Mark Froude, who runs advertising sales for television, internet and mobile products in the region. Bloomberg Television recently underscored its plans to increase distribution by appointing Multi Channels Asia (MCA) to renew and expand deals for Bloomberg Television via core cable and satellite operators in the Asia-Pacific region.
“This year, we reached a significant distribution milestone of over 13 million homes in Asia-Pacific, including reaching new markets in Southeast Asia,” said Martinez. “As we expand our presence globally, Gary’s strong expertise in advertising, marketing and building business partnerships will be a strong enhancement to our team.” “I look forward to working with Bloomberg Television, one of the world’s best-known business brands, during this important time of growth,” said Groenheim.
Groenheim joins Bloomberg with over 15 years of marketing and advertising experience. For the past five years, Groenheim oversaw all advertising and marketing for the CNBC brand across Europe and the Middle East.