The Berlin strategy consultant Goldmedia is to undertake a web TV survey, commissioned by BLM, the Bavarian Regulatory Authority for Commercial Broadcasting. Known as Web TV Monitor 2010, it will provide a market overview of internet TV in Germany for the first time.
The study is based on comprehensive primary data research obtained via a survey of all internet TV providers in Germany. The survey for Web TV Monitor 2010 has just been launched, and the research results will be presented at the 2010 Munich Media Fair (Medientage München) on October 15, 2010.
High growth in the number of broadband connections has significantly increased the use of internet TV. Currently, about two thirds (65%) of all internet users in Germany access video files at least occasionally, compared to just 28% in 2006.
Internet TV is a growing market, with the number of providers and variety in services strongly increasing. In addition to numerous online-only services, the world of internet TV is primarily made up of classic media outlets’ video and online portals, diverse video-sharing platforms, multi-channel portals and media centers, as well as non-commercial information services and corporate TV.
At present, all German internet TV providers are invited to participate in the survey, which runs until the end of September 2010. The survey can be accessed online at http://www.webtvmonitor.de.