97% of viewers in the UK expect to be getting all TV or video content from the internet or recorded to watch on their schedule by 2015. Furthermore, over 52% of viewers feel that having a TV connected to the internet will make it easier to find the content they want to see.
Both findings are contained in research on TV viewing habits in the UK today and how they are likely to be in five years time. It was undertaken by Red Shift Research on behalf of Rovi Corporation and based on a sample group of 1,000 people in the UK aged 20-60+.
Among the other findings of the research were that:
• The laptop is second only to TV as the chosen device on which to view TV programmes
• On average, 35% of UK viewers watch more TV on their mobiles than two years ago. However, 62% of 20-25 year olds answered positive on this point
• TV recorded using DVRs such as Sky+ and Virgin V+ is most popular with the 25-30 age group
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Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.