IBC 2010 – AMSTERDAM. SeeSaw, the on demand platform built on the technology of Project Kangaroo, is ready to sign a number of international licensing deals. Broadband TV News understands that an announcement is expected during IBC 2010 on Friday.
The transmission arm of Arqiva acquired the Kangaroo technology for an estimated £8 million after the intervention of the Competition Commission broke up the BBC-ITV-Channel 4 venture.
Other interested parties were believed to have included France Telecom. The site went live in February after a short period in Beta and features a mix of advertising supported and paid for content drawn principally from BBC Worldwide and Channel 4. It has also signed deals with MTV Networks, NBC Universal and independent producers that give it access to some key ITV shows.
Although the content replicates what is found on other on demand services, SeeSaw believes an ‘editorial focus’ will be able to provide a narrative that will make it stand out from other sites.
Expressions of interest were received by SeeSaw even before the site went live, but these are understood to have increased since launch.
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Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.