Sony will add 100 “channels” from the German online video portal sevenload to all its Bravia TV sets, as well as other connected devices such as Blu-ray players and home cinema sets. The official launch of the new service will take place at this year’s IFA consumer electronics show in Berlin.
Viewers will have direct access to over 3,000 videos on the sevenload portal including content from major broadcasters such as BBC, MTV, Discovery Channel’s DMAX, National Geographic, Nickelodeon, as well as from local German channels and producers including Stern TV, Giga TV, Focus, Deutsche Welle and many others such as Big Brother.
“We want the audience to offer one of the best entertainment experiences on their home TV. We are delighted to partner with Sony Germany,” said Andreas Heyden, managing director (COO) of sevenload, in a statement, “by offering free premium TV content on consumer electronics devices, we also create a high-quality marketing platform for advertising companies.”