Virgin1 is to rebrand as Channel One following the acquisition by BSkyB of the former Virgin Media Television (VMtv).
The new name will be taken on September 3 with the channel continuing to broadcast across DTT, satellite and cable.
“Channel One continues the journey we began with Virgin1 in 2007,” said Jonathan Webb, managing director of the renamed Living TV Group. “Channel One will continue to embody the wit and warmth of Virgin1, and inherits the jam-packed schedule that has propelled the channel to market-beating growth over the last few years.” Arguably the channel goes back further still to the launch of FTN (as in Flextech Television Network) launched in January 2003.
The Channel One name might also be familiar, it was the given name of Associated Newspapers attempt to establish a network of local stations in the mid 1990s.
Living +2 as also been rebranded by BSkyB to Living Loves.