The Chinese State Council has chosen 12 cities and regions, including Shanghai, in a trial of Three Network Convergence which will create cross-platform services such as IPTV, mobile TV and online broadcasts, reports the Xinhuanet news agency.
The first batch of pilot cities includes Beijing, Dalian in Liaoning Province, Harbin in Heilongjiang Province, Shanghai, Nanjing in Jiangsu Province, Hangzhou in Zhejiang Province, Xiamen in Fujian Province, Qingdao in Shandong Province, Wuhan in Hubei Province, Changzhutan region (including Changsha, Zhuzhou and Xiangtan cities) in Hunan Province, Shenzhen in Guangdong Province and Mianyang in Sichun Province.
Network convergence will permit telecoms and broadcasting companies to enter each other’s turf, offering IPTV, mobile TV and online broadcasting organizations on a single unified and connected network.
The General Administration of Press and Publication will regulate content and distribution of IPTV and mobile TV, according to Wang Xiaojie, general director of GAPP’s science and technology division.
“The TV set (300 million in China) is the most popular and affordable device for new integrated services, compared with computers,” said Wang. “The biggest bottleneck of the current TV network is single-way transition but it will change through the network upgrade in the pilot cities.”
Shanghai Media Group, the city’s No. 1 media conglomerate, said it would develop mobile TV, IPTV and VOD (video on demand) services during the testing, according to Zhang Dazhong, VP of SMG.
Shanghai has led network convergence nationwide. The city had more than 1 million IPTV users by 2009, ranking it top in China. Meanwhile, China Mobile has launched mobile TV services in the city.
In the future, people can use a mobile phone to watch TV and surf the internet, use a TV to phone other people and use computers with online tools to phone others and watch TV, said Zeng Jianqiu, a professor at Beijing University of Post and Telecommunications.