The value of the French market for VOD could reach €150 million this year, according to research by GfK and NPA Conseil in their VOD monitor. In the first quarter, the market was up by more than 70% compared with 2009. The catch-up TV market is also growing.
The total monetary turnover of VOD pay in France increased by more than 50% over the first three months of the year as compared with 2009. Increased demand largely offset the decline in average price per title.
TV is the preferred media of choice for viewing VOD, with 95% of all transactions. French consumer prefer rental rather than buying a title. Three quarters of the requested streams are consumed films, and TV drama and TV shows represent 5% of the market.
The NPA said that the number of new movies made immediately available on the VOD market (day & date) was 81% higher than two years ago. Between January and May 2010, 26% of films suitable for exploitation were made available on VOD at the opening of the window.
The research also shows an increased appetite for catch-up TV with magazine programmes on culture and society, news, current affairs, TV drama and documentaries being most popular.