Vevo, the premium online video service from YouTube, attracted 43.6 million viewers in April, representing a quarter of the US online video audience. The figure includes viewing from the Vevo channel on YouTube, said research institute comScore. Vevo was only launched last December.
US internet users watched 30.3 billion videos in April, with Google Sites ranking as the top video property with 13.1 billion videos, representing 43.2% of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the property.
Hulu ranked second with 958 million videos, or 3.2% of all online videos viewed. Microsoft Sites ranked third with 644 million (2.1%, followed by Viacom Digital with 384 million (1.3%) and Yahoo! Sites with 371 million (1.2%).
Nearly 178 million viewers watched an average of 171 videos per viewer during the month of April. Google Sites attracted 136.3 million unique viewers during the month (96.0 videos per viewer), followed by Yahoo! Sites with 49.5 million viewers (7.5 videos per viewer), and Fox Interactive Media with 43.8 million viewers (7.3 videos per viewer). Vevo jumped four positions in the April ranking taking the number four spot with 43.6 million viewers, an average of 7.6 videos per viewer.
Other notable findings by comScore from April 2010 include: The top video ad networks in terms of their actual reach delivered were: Joost Video Network (by Adconion Media Group) with 36.6% penetration of online video viewers, BrightRoll Video Network with 19.5%, and BBE with 18.5%; 83.5% of the total US internet audience viewed online video; 135.7 million viewers watched 13.0 billion videos on YouTube.com (96.0 videos per viewer); The average Hulu viewer watched 24.7 videos, totalling 2.5 hours of video per viewer and the duration of the average online video was 4.4 minutes.