Cable services are likely to be used in 25 million of Russia’s 45 million households by 2015, according to Yuri Pripachkin, the president of the cable association AKTR.
Quoted by the association and publication Marker, he added that a further 15 million with watch satellite TV and only 5 million terrestrial TV services. In effect, 89% of homes will watch some form of pay-TV and 11% FTA DTT services.
Pripachkin’s predictions are a response to earlier ones produced by J’son & Partners Consulting, who expect around 24 million Russian households, or 53% of the total, to be receiving pay-TV services by 2014.
The current pay-TV subscriber total in Russia is believed to be 14.5 million.
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