Online portal SeeSaw has entered the second phase of its deployment, adding paid for content in addition to the 3,000 hours of free material already on the site.
A content acquisition deal has been signed with MTV Networks, bringing in Comedy Central and MTV itself, while premium content from BBC Worldwide will now be available to rent. It is of course familiar titles such as South Park, The Hills, My Super Sweet 16 and Laguna Beach that are being contributed by MTV. Under its previously announced agreement BBC Worldwide is adding a selection of popular comedy, drama and documentary that includes Fawlty Towers, The Royle Family, Gavin & Stacey, Cranford, Spooks, Torchwood, Planet Earth and Top Gear. There is little exclusivity in the VOD environment.
“Today’s announcement marks the next phase in the evolution of the UK’s most exciting online TV service,” said Pierre-Jean Sebert, CEO SeeSaw. “Since launch, SeeSaw has connected with one million TV lovers across the UK with a mixture of great content, a high quality viewing experience and simplicity of use. Going forward, we are confident that our blend of free and premium programming will enhance the appeal of SeeSaw to both viewers and advertisers.”
Programmes can be rented for 30 days, with 48 hours to complete viewing once started. For series, the window is 90 days; again with 48 hours to complete the viewing of individual episodes, once viewing has commenced. Customers will be charged 99p or £1.19 per episode.