NonStop Television is set to launch Star!, Showtime and Silver in Ghana, Kenya and Uganda on Next Generation Broadcasting (NGB)’s DTT platform Smart TV.
Last month NonStop Television announced it will launch its channels Star!, Showtime and Silver in South Africa and West Africa. Now the company is adding East Africa to the launch as NonStop Television teams up with Next Generation Braodcasting (NGB), which will launch its DTT service Smart TV in the region. The channels made theor debuts in Ghana on May 1 and will be launched in Kenya and Uganda on June 1.
“Launching in Ghana and East Africa gives us a presence in a large part of Africa, we see this as an amazing opportunity to expand our brands internationally,” said Ignas Scheynius, CEO at NonStop Television, in a statement. “We are happy to work with a proficient partner like Next Generation Braodcasting (NGB).”
“We have conducted extensive research in our markets and viewers in Ghana, Kenya and Uganda have been unanimous that a quality action movie channel for men and a glamour and gossip channel from the world of fashion and Hollywood for women is a must when they select which pay TV service to acquire,” said Andreas Lanz, director of programming for Next Generation Braodcasting (NGB). “Showtime, Star! and Silver fulfil these needs and are a perfect combination of channels which will cater to the tastes and choice of our target market.”