UPC Romania has stepped up its efforts to secure more digital customers in a move that is likely to further intensify the price war with its competitors.
ZF reports that the company has introduced a subscription that gives access to 82 digital TV channels for a monthly fee of RON27.37 (€5.61) a month, including tax.
This is a similar price to that currently being charged for analogue TV services. What is more, UPC subscribers who switch from analogue to digital are being offered a 50% discount on digital packages for four months.
UPC Romania already offers cheaper analogue cable TV packages than either of its two main competitors, RCS/RDS and Romtelecom’s subsidiary NextGen.