Online cricket specialist Willow TV has announced a new initiative in its continued efforts to bring widespread exposure to the sport of cricket in North America.
Partnering with YouTube the web TV portal will bring the Indian Premier League 2010 semi finals and finals live on YouTube. These matches will be available live and free of cost starting on April 21, 2010, at a special IPL channel.
The matches will be available in the same high quality streaming experience available from the Willow TV website as well. This is the first of many other such initiatives from Willow TV to popularize cricket in North America, with a particular focus on the “highly entertaining Twenty20 format”.