Dominic Cameron, ITV’s director of online for the past two years, is to step down ahead of the broadcaster’s strategic review. For the time being staff will report to Ben McOwen Wilson, Director of Online & Interactive.
As director of online Cameron has been responsible for ITV.com, including the ITV Player catch-up TV service, but not video on demand that has its own dedicated team. The former CTO at lastminute.com will work on ITV’s dual screen initiative before commencing a course at the Harvard Business School.
ITV.com has an average of nine million viewers per month, but even in November 2009 when ITV was enjoying small screen success with I’m a Celebrity… and X Factor its online service was still beaten by 4oD and the BBC iPlayer. Bringing in just £24 million in revenue, the service remains marginal both in terms of context and the group as a whole at around 1.5% of the total.
The dual screen project, affectionately known internally as Project TIPsy, is looking at ways to exploit the practice of using a laptop or other communications device, while watching TV.
In an internal memo Peter Fincham, Director of Television and Online, thanked Cameron for his work and said ITV.com, was “positioned well to meet the challenges of the future”.