The announcement follows the report that LG is set to be first to market with a 3D TV display in time for the roll-out of the Sky 3D service in April (see Broadband TV News)
Harrods is displaying the Sony Bravia HX903 model which is 3D ready. The 52 inch model is expected to retail at £2,500 (€2,758.8) and other sizes will range from 46 inches up to 60 inches. To enjoy 3D content, viewers will also require 3D glasses available to purchase separately. Customers will be given the opportunity to pre-order their 3D TV set.
Sam Zaku, business manager for Sound & Vision at Harrods said: ‘We’re really excited to be able to offer our customers the opportunity to see 3D TV first hand as seeing the technology in action is out of this world. 3D is continuing to dominate the headlines and once more, our Sound & Vision department is at the forefront of cutting edge technology. We are delighted to offer our customers the chance to demo the first 3D TV in store today.”
The new Sony Bravia HX 903 also boost IPTV capabilities (Internet Connect) and a built in Freeview HD tuner. Sony confirmed earlier this year that their 3D TV sets will be compatible with any 3D TV service or content broadcast by both Sky and Virgin Media.
Full HD 3D technology from Sony uses the high frame rate of its 200Hz TVs together with Active Shutter glass technology to create incredibly realistic depth and vivid 3D images.