Endemol has acquired a controlling stake in the Russian production company WeiT Media.
WeiT Media was founded in August 2009 by the leading Russian producer Timur Weinstein and consists of four divisions: WeiT Media, which focuses on drama, animation and entertainment; WeiT Ships films, which produces feature films; WeiT Island productions, specialising in documentaries and TV movies; and WeiT Falcon Content, dedicated to digital content.
WeiT Media will now become the producer of Endemol’s scripted and entertainment formats in Russia, Belarus, Ukraine and Kazakhstan.
Endemol Moscow will operate separately, focusing on expanding participation TV, astrology TV and other interactive businesses from Russia into CIS and Central and Eastern Europe.