A leading provider of on demand services in Poland has changed its strategy in a move to fend off competition from rivals including the national commercial broadcaster Polsat.
According to Gazeta Prawna, iPlex.pl, which offers on demand titles over the web, has decided to stop charging its customers. Instead, it will rely solely on advertising for income.
The move, which came into effect yesterday (February 4), resulted in its daily rental figure rising from between 1,000 and 2,000 to over 5,000 movie titles.
Onet.pl also launched an on demand service yesterday, offering movies and series from TVN free of charge. However, it will charge for titles from Warner Bros, with which it has an agreement.
Polsat meanwhile operates an on demand service through its subsidiary Redefine. It offers titles from warner Bros. for a fee.