Although the take-up of digital TV services is growing rapidly in Poland, over a third (36.6%) of its population still have no idea of what services are on offer.
According to a report by PBS DGA published by Wirtualne Media, the most known-about services are those provide by DTH platforms. Cyfrowy Polsat was in first place with 16.6%, followed by Cyfra+ (14.8%) and n (7.2%).
Much lower down the scale were services offered by cable operators (UPC, for instance, scored only 2.5%) and other providers such as the incumbent telco TP (1.1%).
The report was undertaken by PBS DGA for the Office of Electronic Communications (UKE) in December 2009.