It has emerged that the decision was taken as long ago as September 15 last year amid concern over delays to the introduction of pay-TV on the terrestrial system and the arrival of Mediapro’s Gol TV. €150 million of investment had been set aside by Dahlia’s Swedish owners Airplus TV.
Dahlia was proposing a mini-pay package costing between €8 and €12 per month, and capitalising on the success that Airplus has enjoyed in Finland and latterly Italy, where the company acquired Telecom Italia’s La7 Cartapiù.
The deployment of pay-TV on the terrestrial platform in Spain has been laboured. Although Gol TV is hailed as a success only 150,000 of the premium channel’s subscriber base relates to DTT.