Sky is to take advantage of the UK release of James Cameron’s Avatar to launch a nationwide promotion for its proposed 3D channel.
The satcaster will use screenings of the 3D movie to launch the first consumer awareness campaign for the channel that is expected to launch as a pay-per-view service during 2010. An opportunity may arise as early as June with the recent announcement by Sony that it was backing 3D coverage of the World Cup in South Africa.
The campaign with the strapline ‘3D TV from Sky, coming soon to your existing Sky+ HD box’ will run in 700 cinemas across Britain.
Sky will use the side-by-side format for the channel that will take advantage over of the 1.6 million inventory of Sky+ HD receivers. However, viewers will require a new 3D compatible television display.