Russian ad market shake-up proposed

Major changes have been proposed to the way TV advertising is sold in Russia.

Several local reports say that United Russia deputies have submitted a bill to the State Duma that would see the market share of ad sales companies limited to 35%.

This would impact principally on Video International (VI), which currently controls around 60% of the market and includes the leading broadcasters Channel One, Rossiya and CTC among its clients.

An investigation into VI is currently being undertaken by the Federal Anti-Monopoly Service.

 

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com.

ADS BY GOOGLE