Only 12% of Poles have an interest in subscribing to a mobile TV service, as opposed to 17% three years ago.
The surprise finding is contained in a report produced by Ericsson ConsumerLab and published by Wirtualne Media. However, it was researched in the period March-May 2009, several months before the country’s mobile TV service, operated by Info-TV-FM, made its debut.
The report also found that of the 12% of respondents aged 15-69 who expressed an interest in mobile TV, 44% would like to chiefly watch information-based services and 40% music channels.
The highest interest in mobile TV was amongst young and active urban consumers.
About Chris Dziadul
"In an industry that experiences rapid change and often a confusing subsequent
constant supply of news, it is often refreshing to read an insightful perspective. Broadband
TV News and its editorial team regularly provide a context and
helpful analysis to breaking news.”
Broadband TV News is the must-read publication for those working in the Business of the Multiscreen Television. We deliver news, insight and data direct to your desktop. As well as our constantly updated website you can sign-up to our Daily and Weekly email bulletins. 
Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.