TV ad revenue is unlikely to start growing in Russia again before the middle of next year, while total ad revenues are likely to grow by anything between 1.5-7%.
According to Kommersant, the former projection has been made by the country’s leading sales house Video International (VI) and the latter by Aegis Group, Group M and ZenithOptimedia.
GroupM expects to see total ad spend in Russia to fall by 19.6% this year to R216.7 billion (€4.9 billion), while ZenithOptimedia predicts an even steeper fall of 27% to R194.7 billion.
Aegis Group, on the other hand, expects a 21.9% contraction to R207.5 billion.
ZenithOptimedia paints the most optimistic picture for 2010, expecting total ad revenues to grow by 7%.
About Chris Dziadul
"In an industry that experiences rapid change and often a confusing subsequent
constant supply of news, it is often refreshing to read an insightful perspective. Broadband
TV News and its editorial team regularly provide a context and
helpful analysis to breaking news.”
Broadband TV News is the must-read publication for those working in the Business of the Multiscreen Television. We deliver news, insight and data direct to your desktop. As well as our constantly updated website you can sign-up to our Daily and Weekly email bulletins. 
Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.