DTT helps increase small broadcasters’ share

In France, the “new channels” reached a 28.8% audience share during the month of November, mainly thanks to the expansion of the digital terrestrial network. According to figures of Mediametrie, YTF1 now dips to 25.8%.

The audience share of small channels remained high at 28.8% (against 26.1% in November 2008), which is the second best performance of the year (30% in August). The audience share of the traditional broadcasters amounted to 71.2%, down 2.7% compared to the same period last year.

TF1 still remains the leader (25.8%) but is slowly seeing its share being eroded. France 2 is runner-up, at 16.6%, followed by France 3 with 11%. M6 is in fourth position 10.8%, followed by Canal + (3.3%). France 5 (3.2%) and Arte (1.6%).

Of the new channels, the top three are TMC and W9 (tied at number one with 2.8% each), followed by Gulli (1.7%), NRJ 12 and Live 8 tied in fourth place (1.6%), followed by NT1 (1.5%), France 4 (1.2%) and Virgin 17 (0.8%).

The news channel BFM-TV does slightly better than its rival i-Tele (from the Canal + group), 0.6% against 0.5%.