Hulu viewing was up in the US to record levels of 856 million (a 3.1% share) in October during the height of the autumn TV season. The average Hulu viewer watched 20.1 videos, totaling two hours of videos per viewer, according to the comScore Video Metrix service.
With these figures, Hulu ranked second after the all-dominant Google sites, of which YouTube takes 99%, with 10.5 billion videos delivered (37.7% of all videos viewed). Microsoft Sites ranked third with 451 million (1.6%) and Fox Interactive Media fourth with 446 million (1.6%).
More than 167 million viewers watched an average of 167 videos per viewer during the month of October. Google Sites attracted 126 million unique viewers during the month (83.5 videos per viewer), followed by Fox Interactive Media with more than 53 million viewers (8.4 videos per viewer) and Yahoo! Sites with 50 million viewers (6.8 videos per viewer). The average Hulu viewer watched 20.1 videos during the month, representing another all-time high.
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Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.