The Business of Multiscreen Television
Bluewin TV is to rebrand as Swisscom TV, the Bern-based telco has announced.
The three-year old IPTV operation is a relative success with over 200,000 subscribers now signed to the combination of 140 linear channels and an on demand library of around 1,000 titles. It is a client of Microsoft’s Mediaroom middleware.
The new name will be gradually introduced over the next few weeks and is expected to be completed by the end of the year.
About Julian CloverYou can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com. Julian has been following the media world for over 20 years with a focus on the UK and Nordic markets, HD, 3D and connected TV technologies.
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Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published. Read more about the report