The Vevo premium online music service service from YouTube.com will go live in coordination with a launch event in New York on December 8th, the company announced today.
Vevo is a joint venture between Universal Music Group and Sony Music Entertainment, “powered by YouTube,” and should become an online destination for all music videos and other video assets from the labels involved.
The announcement comes just one day after EMI signed a limited agreement with Hulu to launch a dedicated channel for one of their main artists, singer Norah Jones. From the ‘big four’ music companies neither EMI nor Warner Music Group has reached a deal to show their videos on the new video portal yet.
Vevo will just have high-quality online music videos and no user generated content, as is the case on YouTube. The idea behind the venture is to make showing online music profitable. The Abu Dhabi Media Company has purchased stakes in the start-up from Universal and Sony.
In October Vevo announced that it has formed “a unique partnership with AT&T to support Vevo across a variety of connected platforms.”