Orange has announced plans to run the social networking site Twitter on its IPTV networks in France, Spain and Poland. The France Telecom-owned operator is looking at ways that subscribers can create Twitter feeds that will run during and alongside programmes.
Orange and Twitter are also planning to develop search applications within the Orange web portals. Orange will embed Twitter widgets and applications on mobile devices from 2010.
“Sharing and discovering what’s happening in the world is a valuable exchange on all platforms,” said Kevin Thau, director of mobile products and partnerships, Twitter. “Partnering with innovative companies like Orange brings users even greater access to that powerful experience.”
In the UK, subscribers to the Orange mobile network will be able to upload and share photos with their Twitter followers. Subscribers will also be able to send and receive their Tweets over the Orange network.
Orange has previously established partnerships with Google, Microsoft, Facebook, MySpace, Wikipedia and Ebay.