Brightcove moves to level 4

Brightcove, the provider of online video applications for the publishing and television industries, has unveiled a new platform release.  Brightcove is approaching the market from opposite directions offering new features such as native support for the iPhone and new analytics. At the same time Brightcove is introducing Brightcove Express, bringing a selection of features to smaller publishers at a starting price of $99 (€66.43) per month.

“As video becomes pervasive on the Web, publishers face increasingly complex and demanding requirements that often span multiple use-cases and devices,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “Brightcove 4 provides a powerful and extensible suite of new services that make it easy for customers to execute three-screen strategies and generate additional value from online video through new distribution and monetization opportunities. And with Brightcove Express, the Brightcove 4 platform is accessible for any size organization and projects of any scope.”

Brightcove 4 builds on the realisation that video is viewed on an increasing number of platforms, hence the introduction of the Brightcove Player and Software Development Kit (SDK) for the iPhone. Other formats have also been introduced within Brightcove’s custom cloud encoding, while multi-bitrate streaming delivers smooth adaptive streaming over any connection.