Telefónica Group added 15.1% to its pay-TV connections year-on-year. Telefónica Europe enjoyed growth of 8%, while for Telefónica Latinoamérica sales climbed by 6.9%.
The group is benefiting from the sale of triple play packages that bundle TV with the more traditional telco fare of broadband and voice. In Spain, over 87% of retail broadband connections are bundled as part a dual or triple service package, while in Latin America almost 55% of broadband connections are bundled as part of a dual or triple package.
In Telefónica’s domestic market of Spain, 44,721 new customers were added in the third quarter, the operator attributing the success to the carriage of the newly launched football channel Gol TV. The September subscriber total of 654,255 represents a market share of around 16%.
Telefónica’s total of 2.5 million pay-TV households are situated in Spain, the Czech Republic, Peru, Chile, Colombia, Brazil, Venezuela and Argentina. Earlier, its Czech O2 TV division announced it had reached 136,000 households.
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Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.