Rebranding for DSF, now it’s Sport1
By Robert Briel
November 11, 2009 09.29 UK
The German sports channel DSF will become Sport1 as part of a re-branding exercise which also includes a complete overhaul of the programming. It owner Constantin Medien also controls the sport1.de portal and a mobile TV sports service with the Sport1 brand.
From January 2010, the broadcaster will stop its adult call-in programming, which now airs from 11pm until deep in the night. At the same time, sports programming will be beefed up with new contracts to carry live Bundesliga handball and basketball games. The total number of live sports will be extended to 1,100 hours per year, an increase of 10%.
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