New women’s channel for Hungary

ProSiebenSat.1 plans to launch a thematic channel aimed at women this December.

According to index.hu, the service will be known as TV3 rather than Fem TV, a name proposed for such a service last year.

ProSiebenSat.1 is already present in Hungary through the national commercial station TV2.

TV3 was the name used by CME for a cable and satellite delivered channel it operated in Hungary in the 1990s, while MTG operates a station named Viasat 3 Hungary, as well as the familiar TV3 brand in the Nordic market.

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