ProSiebenSat.1 plans to launch a thematic channel aimed at women this December.
According to index.hu, the service will be known as TV3 rather than Fem TV, a name proposed for such a service last year.
ProSiebenSat.1 is already present in Hungary through the national commercial station TV2.
TV3 was the name used by CME for a cable and satellite delivered channel it operated in Hungary in the 1990s, while MTG operates a station named Viasat 3 Hungary, as well as the familiar TV3 brand in the Nordic market.
About Chris Dziadul
"In an industry that experiences rapid change and often a confusing subsequent
constant supply of news, it is often refreshing to read an insightful perspective. Broadband
TV News and its editorial team regularly provide a context and
helpful analysis to breaking news.”
Broadband TV News is the must-read publication for those working in the Business of the Multiscreen Television. We deliver news, insight and data direct to your desktop. As well as our constantly updated website you can sign-up to our Daily and Weekly email bulletins. 
Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.