New German women’s channel: Fem TV
By Robert Briel
November 11, 2009 10.19 UK
The German broadcaster ProSiebenSat.1 Group has announced it will launch a new women’s channel called Fem TV in the second quarter of 2010. Featuring series such as Gossip Girl, Brothers & Sisters, Ugly Betty and Hope & Faith the channel is a spin-off of the highly popular fem.de portal.
Andreas Bartl, MD German Free TV at ProSiebenSat.1 Media AG, said: “We have explored the print market and found that there are over 100 women’s magazines in Germany. This confirms that the demand is there – and we now want to target women on TV. “
The broadcaster has appointed Katja Hofem-Best, formerly head of programming at RTL II, to head the new channel.
Related Articles- ProSiebenSat1 to launch women’s channel
- Guillaume de Posch quits ProSiebenSat.1
- Job losses as ProSieben centres on Munich
- Julian Geist speaks for ProSiebenSat.1
- New women’s channel for Hungary
- Virgin puts broadband onto telegraph poles
- Shares climb on Sky delisting rumour
- Samsung launches first Full HD 3D LED TV
- Sky favourite to pick up Virgin TV business
- LG first with UK 3DTV model
