14.00 Update: Denmark’s YouSee has made a significant stride forward in the sale of digital subscriptions. The largest distributor in Denmark provides TV signals to 45% of the country.
One month ahead of Denmark’s nationwide analogue switch off on November 1, the TDC-owned network removed the encryption from some of its digital channels, allowing the basic services to be viewed by anyone with a DVB-C tuner in their television display.
The YouSee Plus product then allows customers access to further channels, on demand and Startover. Revenues to the YouSee Plus already stands at DKK155 million, a 63.2% increase on the DKK 95m at the end of September 2008. Higher ARPU helped increase revenues by DKK 258m to DKK 2,652m. The acquisition of A+ at the beginning of June contributing to revenues by DKK 56m. EBITDA totalled DKK 847m in Q32009, up DKK 150m on 2008.