The Romanian telco RCS/RDS has embarked on a rare TV advertising campaign in order to attract more subscribers.
ZF reports that the campaign, which is believed to be worth some €200,000, is for all the company’s services, which even include mobile telephony targeting expatriate communities in Spain.
RCS/RDS is the leading cable operator in Romania with some 1.4 million subscribers, while its fixed and mobile telephony, as well as broadband, services each have around one million subscribers.
It also operates Digi TV, the country’s most successful DTH platform.
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