Mobile TV is likely to take off in Poland in Q2 next year, according to Albert Kuzmicz, the president of NFI Magna Polonia.
In a wide-ranging interview with Wirtualne Media, he said that the service launched by NFI Magna Polonia’s subsidiary Info-TV-FM will be cheaper than others in Europe, probably costing around PLN10-20 (€2.3-4.6) a month to receive.
Around PLN100 million will be invested in the service – to date the figure is PLN20 million – and it should break even in 4-5 years.
The service is currently operating on a trial basis and will continue to do so until the end of the year.
It recently suffered a blow when UPC decided to pull out of the trial.
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Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.