SeeSaw reveals brand identity

seasawBroadband-based video-on-demand service SeeSaw has revealed its brand identity.

Static and animated logos have been created for the Arqiva-owned operation by Rudd Studio. They will feature both on the SeeSaw platform itself and in a through the line marketing campaign. A number of idents have been created to reflect specific programme genres.

“SeeSaw will provide viewers with a consumer-friendly, easy-to-navigate, video on demand service and the brand identity reflects this,” explained Maya Bhose, SeeSaw’s head of brand marketing.

The company was briefed to provide a clear and intelligent consumer facing look that brought to life the concept of customers being able to play on demand programme. The result is a white triangular play button cut out of a larger turquoise button that faces in the opposite direction. The buttons sit next to the double decker SeaSaw typography that uses the Neo Sans font.

 

About Julian Clover

You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com. Julian has been following the media world for over 20 years with a focus on the UK and Nordic markets, HD, 3D and connected TV technologies.

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