Freesat commences autumn campaign
By Julian Clover
November 3, 2009 16.51 UK
Subscription free satellite service Freesat will this weekend launch a new advertising campaign.
Focussing on the Freesat+ PVR and HD services, idiosyncratic British TV fans will illustrate the benefits of pausing; recording and rewinding live TV and the immersive experience of watching in HD.
The commercial has been shot in slow motion and features coloured plectrums from the Freesat logo falling like snowflakes around the viewers as they are drawn into the world of Freesat. It ends with the established tagline ‘Freesat: brilliant for everyone’.
The campaign breaks on Saturday evening during ITV1’s Life Stories show presented by former Daily Mirror editor Piers Morgan. An Easter advertising campaign is attributed with driving a 50% increase in sales, building an installed base of 600,000 homes by mid-September.
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