Video International (VI) has strengthened its position as Russia’s leading ad sales house still further by signing an exclusive five-year deal with the National Media Group (NMG).
As a result, according to Kommersant, it will sell adverting for both Ren TV and Petersburg-Fifth Channel.
VI already controls some 60% of all TV ad sales in Russia and only a few days ago renewed a contract with Channel One, Russia’s leading broadcaster.
VI’s only real competitor is a partnership between Gazprom and a company named Alkazar.
Its contract with Ren TV and Petersburg-Fifth Channel expires at the end of this year, after which it will only sell advertising for NTV, TNT and TV Center.
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