Eighteen months after launch Portugal Telecom’s IPTV service Meo has passed 500,000 subscribers, the operator has announced, representing 64% of the telco’s ADSL customers. In the last quarter alone Meo has added 57,000 subscribers. The numbers also include the satellite service that is offered to customers in areas of poor ADSL connectivity.
Meo, which runs the Microsoft Mediaroom middleware, offers subscribers a 2,000 title video-on-demand library, catch-up TV, personal video recorder, gaming and access to personalised photo folders.
Marketing campaigns have continued to enjoy a high notoriety with proved ad recall stood above 60% and spontaneous ad recall above 40% at the beginning of October, ahead of the other brands in the market.
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Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.