The Czech public broadcaster CT expects to see a CZK200 million (€7.74 million) decline in ad revenue this year.
Quoted in HN, its spokesman Lidislav Sticha said this would be due to the current economic crisis. He added that CT has already spent CZK215 million this year alone on the construction and operation of its DTT multiplex, as well as CZK158 million for digitizing archives. In 2010, the figures will be CZK228 million and CZK122 million respectively.
The economic crisis has also hit the Czech commercial TV sector, and OMD estimates that total TV ad spend will fall from CZK11.49 billion in 2008 to CZK8.39 billion this year, followed by a further decline of 7.3% next year.
About Chris Dziadul
"In an industry that experiences rapid change and often a confusing subsequent
constant supply of news, it is often refreshing to read an insightful perspective. Broadband
TV News and its editorial team regularly provide a context and
helpful analysis to breaking news.”
Broadband TV News is the must-read publication for those working in the Business of the Multiscreen Television. We deliver news, insight and data direct to your desktop. As well as our constantly updated website you can sign-up to our Daily and Weekly email bulletins. 
Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.