There were 696 VOD services available in Europe at the end of 2008, according to research from The European Audiovisual Observatory and the Direction du développement des médias (France).
The VOD services were offered by 366 different providers. The UK had the most, (145), followed by France (106) and Italy (93). More than half these services were delivered via the internet, 30% on an IPTV service, 7% on cable and less than 3% by satellite. At the moment, the only VOD services delivered by digital terrestrial television are available on the Top Up TV platform in the UK.
The Observatory’s survey does not include mobile telephones, VOD services nor video sharing sites such as YouTube or Dailymotion. The number of new services has not stopped growing in 2009, so it is justified to assume that there are currently more than 700 services operating in Europe.
Number of on-demand audiovisual media services in Europe by country of reception and type of network (December 2008)