The Business of Multiscreen Television
A fully localised version of Disney XD will make its debut in Turkey this weekend.
Speaking to Hürriyet, Maciej Bral, VP and general manager of Disney Channels in CEE, Africa and the Middle East, said that the channel would aim to widen Disney Channel’s reach by targeting boys aged 6-14.
It would also complement rather than compete with Disney Channel.
Disney XD has already been promoted at a number of sports events in Turkey.
About Chris DziadulChris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com.
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