The Belgian commercial broadcaster Vitaya has said it will sell commercial airtime on the new Flemish version of the Discovery Channel, which will start broadcasting on October 1 on the Telenet cable network.
Discovery will be available in the basic analogue tier of the cabler, as is the main Viataya channel. Reaching a male skewed audience, Discovery is a good addition to the Vitaya portfolio, which is mainly aimed at female viewers.
Yvette Mignolet, CEO of MAI/Vitaya, said in a statement: “Following the launch of our digital channel Vitality and the successful launch of the Vitaya Magazine in cooperation with Sanoma Magazines Belgium, we now take one step further. Cooperation with a qualitative and dynamic partner such as Discovery Channel creates many opportunities. We share the same values and both are experts in reaching women or men, a perfect couple with a strong complementary offering for Flemish viewers and advertising markets. This cooperation can only strengthen both partners work. ”