IBC 2009 – Amsterdam. Despite some pessimistic predictions, the IBC2009 organisation said its attendance figures exceeded expectations, delivering a final attendance of 45,547, just 7% down on the 2008 figure.
Taking exhibitors out of the calculation, visitor numbers were better, falling by less than 5%.
“Judging the success of an event like IBC purely on numbers does not do justice to the whole experience,” emphasised Michael Crimp, chief operating officer of IBC, in a statement.
“IBC is about the quality of the interactions, and that is where we delivered once again, through a conference illuminated by some remarkable keynote speakers and an exhibition where virtually all of the world’s leading manufacturers met virtually all of the world’s key decision makers.”
Next year, IBC returns to Amsterdam on September 9 -14, 2010.