The latest study by EMS into the television viewing habits of Europe’s most affluent consumers and businessmen has shown strong performances for Eurosport, MTV and Sky News.
Eurosport was the most watched channel, though its daily reach dipped slightly from, 10.6% in the EMS2008 survey (2007) to 9.4% in EMS2009 (2008). Eurosport 2 added another 1.8%. MTV is on 8%, Discovery 4.8% and National Geographic 3.3%.
The leading news channel was Sky News on 5.5%, closely followed by Euronews (4.4%), CNN International (3.8%) and BBC World News (3.1%). Over the course of the month the leading pack remains together, but the order is changed. CNN International becomes the most watched channel (31.1%), followed by Euronews (29.8%), BBC World News (25.8%) and Sky News (25.4%).
EMS, part of the Dutch research organisation Synovate, measures the habits of Western Europe’s most affluent consumers and top business decision makers, reflecting the top 13% across 16 markets.