IBC 2009 Stand 1.D61
Tandberg Television has said it now believes the migration to an All-HD universe is now realistic.Announcing a slate of products for launch at IBC 2009, the Ericsson-owned company said it would help the broadcast industry make “HD the new SD”.
“Our aim is to help broadcasters and platform operators to meet consumer expectations for more HDTV channels and better quality HDTV,” said Roger Bolton, EVP of compression at Tandberg Television. “Having provided a quantum leap in MPEG-2 compression performance earlier this year, we are now raising the bar for MPEG-4 AVC HD compression in both the DTH and C&D markets. At IBC we are demonstrating how the combination of better picture quality, higher bandwidth efficiency and lower total cost of ownership will enable the expansion of HD services – and how it sets the scene for all popular content becoming available in HD.”
The joint Ericsson and Tandberg booth will seen the world premiere of Tandberg’s MPEG-4 AVC HD 4:2:2 system solution for the Contribution and Distribution market.
It will also debut the next generation Tandberg MPEG-4 AVC HD encoder for 4:2:0 video. This provides a 20-30% improvement in compression efficiency compared to today’s best MPEG-4 AVC HD encoding and will enable direct to home providers to carry more HDTV channels without increasing bandwidth costs.