The internet is now the second most lucrative advertising medium in Poland.
Data produced by Starlink and published by Wirtualne Media shows that internet spend in H1 amounted to PLN424.3 million (€103.5 million), or 10.2% than in the corresponding period in 2008.
TV spend, on the other hand, fell by 12.8% year-on-year to PLN1,659.3 million.
Other media also suffered in the downturn, with the biggest hit (-20.2%) being taken by the newspaper sector.
Overall ad spend in the first half amounted to PLN3.432 million, 11.4% less than in H1 2008.
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Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.